They can be used to build brand awareness, and you can encourage users to share user-generated content employing them. These should be listed in your profile bio and are exclusive to your specific store. Learn how to get verified on Instagram and use hashtags from your verified account to maximize your reach. There are different types of hashtags that each serves a purpose, and any strong strategy incorporates a combination of them. Understanding which hashtags you should use is a crucial part of developing a strong hashtag strategy that maximizes your reach and increases engagement. Note: No promises made on the quality of the followers or likes you’ll receive, as these and other related hashtags are typically based on new Instagram users trading likes and follows. Most popular Instagram hashtags of all time

Most popular Instagram hashtags of all time.

There is a lot to consider when working with Instagram hashtags, so let’s regroup around a solid starting point.īelow, you’ll find the best Instagram hashtags, sorted by categories like industry or event, that you can use to start the process of fleshing out your hashtag strategy. Top Instagram hashtags in 2021 by category Users can also follow hashtags they’re interested in, ensuring that content from those hashtags appears in their feed regularly. When users click, they’ll be taken to the hashtag’s feed, just like they would if they’d clicked on a hashtag on your post. Instagram Stories have a hashtag sticker, which lets you place working hashtags on your Stories. Brands can now add clickable hashtags to the profile section of Instagram bios. Recognizing the importance of hashtags on the platform, Instagram has expanded the functionality of hashtags.

Since hashtags are used with an intent to discover content, the right hashtags can put you in front of your target audience, even if they haven’t connected with you before. People will click on or search for hashtags they’re interested in as a way of finding content on Instagram. When users click on a hashtag, they’re taken to its discover feed, which shows all the public content attached to it. Any word or phrase can be turned into a working hashtag, as long as it has a # placed in front of it. Hashtags can be attached to things you post on Instagram and become clickable phrases and topics.

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